TikTok has emerged as a popular social platform for expressing creativity. With its short-form videos capturing the attention of millions, content creators need to ensure their messages are accessible to all. It is where the importance of adding captions on TikTok becomes evident. With captions, you may reach a wider audience, including people with hearing loss and others who want to watch videos on mute. They give your content context, improve comprehension, and raise interest.

Add Captions on TikTok

Add Captions on TikTok

Moreover, TikTok’s algorithm recognizes the value of captions, potentially boosting your video’s visibility and engagement, making it a win-win for creators and viewers. In this comprehensive beginner’s guide, we will explore the complete details of how to add captions on TikTok. So, let’s get going!

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Reasons You Should Add Captions to your TikTok

Adding captions to your TikTok videos and then editing TikTok captions can significantly benefit your content. Here are some compelling reasons why you should consider adding captions to your TikTok videos:

· Accessibility:

Captions increase the reach of your content. Not everyone can hear or has access to audio when watching videos. With captions, people with hearing loss can interact with and appreciate your material just as much as hearing people. Make sure that more people see your message by adding captions.

· Better Storytelling:

Captions can be used creatively to complement your storytelling. They allow you to add context, humor, or emotional depth to your videos. You can use captions to convey additional information jokes, or even create suspense, making your content more engaging and memorable. Effective use of captions can help you tell a richer and more compelling story within the short time frame of a TikTok video.

· Enhanced Comprehension:

Sometimes, audio in TikTok videos may need to be clarified, especially in noisy environments or when there’s background music. Captions help viewers understand the dialogue or narration, ensuring your message is conveyed accurately. Precise and well-timed captions can prevent misunderstandings and enhance the overall viewing experience.

· Improved SEO and Discoverability:

TikTok’s algorithm considers various factors when deciding which videos to promote and recommend to users. Including captions with relevant keywords and hashtags can improve the discoverability of your videos. Search engines also index captions, making your content more searchable and increasing its chances of appearing in search results, thus expanding your reach.

· Global Reach:

TikTok has a global audience; not all users speak the same language. Adding captions can overcome language barriers and make your content accessible to a broader international audience. It can be especially advantageous if you’re trying to reach a diverse or global market.

· Legal Compliance:

Adding captions to your TikTok videos might be legally required. For example, certain countries and regions have regulations that mandate captioning for online videos to ensure accessibility. By including captions, you can avoid potential legal issues and ensure that your content complies with accessibility standards, making your videos accessible to a broader audience while staying by the law.

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What Types Of TikTok Captions Are There?

Let’s delve into two captioning options, exploring their differences and how they contribute to making TikTok content more inclusive and globally appealing.

Closed Captions:

The spoken words and other audio elements are translated into text in closed captions. They are mainly made for those who are deaf or hard of hearing. By interpreting the text on the screen, they give these users a method to access the content.

Additionally, closed captions are helpful in noisy settings where it could be challenging to hear the audio. The capacity of closed captions to incorporate nonverbal information like sound effects enhances comprehension of the content of the video. Mainly, based on their choices, viewers can decide whether or not to display closed captions.


On the flip side, subtitles serve a unique and valuable role in multimedia. They come in handy when the language spoken in the video differs from what the viewer understands. Subtitles show text that translates or writes down what’s being said in the video, making it easier for people to understand. They are helpful for international audiences, allowing them to follow along with the dialogue or narration.

For example, in a TikTok video where the original language is Persian but is translated into English subtitles, viewers who don’t understand Persian can still enjoy the content in their preferred language. Unlike closed captions, subtitles generally do not include information about nonverbal elements like sound effects.

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How to Add Captions on the TikTok App

TikTok captions can enhance your videos, making them more inclusive and engaging for a wide-ranging audience. Incorporating captions into your TikTok content is straightforward, consisting of just a few steps. Captions play a pivotal role in ensuring that your TikToks are accessible to individuals with varying levels of English proficiency. Using simple language can make your content more understandable and relatable to a broader audience. Let’s discover how to add captions on TikTok via 3 proven methods.

Add Captions with AI

The easiest way to add captions to TikTok videos is by using an AI Caption Generator – CapUp. CapUp aims to simplify the workflow of subtitle generation and customization, enabling content creators – TikTok users, YouTubers, and Instagramers to produce professional-looking videos with minimal effort. With CapUp, you can choose from multiple templates widely used by top influencers to quickly craft viral-style videos and create accurate video subtitles in seconds.

Check the Key Features of CapUp

Steps to Add Captions with CapUp

Step 1. Log in to CapUp and upload a TikTok video file you want to caption.

Log in and Upload the Video

Log in and Upload the Video

Step 2. Select the language you spoke in your video and click Generate Captions to get started.

Select the Language that Matches Your Video

Select the Language that Matches Your Video

Step 3. Under the Default Templates option, select the popular caption template to proceed. You can customize its fonts, sound effects, and emojis before clicking the Save as Template button.

Select the Preset Caption Template and Customize the Template

Select the Preset Caption Template and Customize the Template

Step 4. Adjust the subtitles’ font, emojis, sound effects, and animations under the Captions and Effects options.

CapUp - Rich Sound Effects

CapUp – Rich Sound Effects

Step 5. Once satisfied, click Export to save. Also, you can enhance your video by uploading an attractive cover image or selecting a frame as a cover photo.

Export the Video

Export the Video

Add Captions Manually

Another method is to add the captions manually to your TikTok videos. You must follow a few simple steps for this method, and your videos will appeal more to the viewers. Moreover, ensure that your captions are concise and easy to read, as viewers often engage with videos on the go and appreciate quick, digestible information. You must also review them for accuracy and clarity. After changing your TikTok voices, save your changes, and your TikTok is now more captivating to a diverse audience. Follow these steps for this method:

Step 1: To add or edit captions, open TikTok, tap the + icon, record or upload a video, then proceed by selecting “Next.”

Step 2: Choose the “Text” option from the menu bar on the right side of the screen.

Select Text Option

Select Text Option

Step 3: Now, write the text and adjust its color, font, and alignment.

Write and Edit the Text

Write and Edit the Text

Step 4: Position the text box in your preferred location on the video for viewers to see it.

Position the Text Box

Position the Text Box

Step 5: After that, play the video to preview it with the added text. Post the video once you are satisfied.

Add Captions via TikTok built-in Tool

Another method is to use TikTok’s built-in auto-captions feature. It can automatically generate captions for your TikTok videos due to its advanced technology systems. By relying on this feature, you ensure that your content always includes subtitles, enhancing accessibility and viewer engagement. However, it’s important to note that auto-captions are not infallible. They can sometimes produce inaccuracies or typos, impacting your video’s overall quality. To add auto-captions to your TikTok videos, follow these straightforward steps:

Step 1: Begin by launching the TikTok app. Capture a new video by tapping the record icon or upload one using the upload icon. Then, proceed by clicking either the red or next button.

Step 2: In editing mode, tap “Captions” on the right side. TikTok will automatically generate subtitles; review them for accuracy.

Select Captions

Select Captions

Step 3: When satisfied, click the “Save” button at the top right, then post your TikTok video with captions.

Final Thought

In conclusion, learning how to add captions on TikTok videos can significantly enhance their appeal and influence their viral potential. Captions can be the game-changer, determining whether your content soars to popularity or fades into obscurity. Following our straightforward instructions will amplify engagement and increase your chances of reaching millions of TikTok users. So, don’t underestimate the power of captions – they’re the secret sauce for TikTok’s success. Furthermore, share your concerns in the comments below!


Let everyone enjoy a simplified workflow of video creating, editing, and sharing.