What is Graphic Design? – Everything You Need
Nowadays, the basis of sound business progress and prosperity depends on its marketing strategies. If you want to stay on top of your game, you must be willing to adapt, incorporate and improvise properly. One of the ways of implementing change and moving forward is the usage of Graphic Design. Now the question arises, what is graphic design? It is no science but a simple, unchallenging form of expression. It is the way you express your brand through graphics. Visuality captures your audience and depicts more than plain bland texts and messages. Keep scrolling to learn more about graphic design and equip yourself with the required knowledge.
What is Graphic Design?
Whenever the question what is graphic Design pops into your mind, what do you think of? Do the catchy posters, videos, pictures, logos, and cards all appear in your brain? You are thinking in the right direction. However, it would be best if you broadened your horizon. It is just the tip of the iceberg. The real deal lies in knowing it all and leveraging it to upscale your business or the service you aim to learn and make a career out of. Let us stick together to learn more as we keep reading this article.
What is Graphic Design
Graphic Design is the core of the business in the current century. It is a form of art where ideas meet needs through visualization. A business communicates its objectives, aims, and services through the usage of different forms of art media. The distance covered by words, ideas, and pictures forms the basis of a graphic design. Graphic Design connects people with your brand in a visual manner. It makes your brand credible and aesthetically pleasing and forms a coherency with your objectives.
Types Of Graphic Design
Studies have proved that visual learning and visual forms of assets convey and leave a lasting impression on the audience compared to traditional ones. Graphic Design has various modes of representation and types. Each carries its significance. Below are the different graphic design types and how it markets your brand/ business.
Brand Design
One of the most basic types of graphic Design is branding design. As a graphic designer working for a brand, you have to link the goal and message of your brand with the user in a very catchy manner. It must fulfill the company’s aims and connect the brand and the user. This type of graphic design includes logos, business cards, brochures, icons for social media, etc.
Web Design
Every brand must have a website to represent itself in the online world. The website is crafted so that the web designers comprehend the core of user experience. Having prior knowledge of UX eases the process for you. Layouts, webpages, homepages, landing pages, etc., all fall into the web design category. The website must be aesthetically attractive to hold customers’ attention longer than usual.
Packaging Design
The way you deliver your brand holds importance in beating your competitors. When you work on your product design and packaging, your product automatically stands out. The graphic designer focused on packaging design emphasizes their efforts on visually showcasing their brand’s motives. When designing packaging, you must consider the recent upgrades, trends, and market requirements. It captures the heart of the buyer at first glance.
3 Popular Graphic Design Tools
Every graphic designer requires a tool to portray ideas and creativity and gives their thought process a form of life. There is a pool of options, but going for the right ones is the key to flourishing. We have chosen and mentioned the best ones for you to begin your journey.
You can also try your hands on the other available ones, but these are the most reliable, trouble-free, and easygoing tools.
Adobe Illustrator
Graphic Designer – Adobe Illustrator Interface
It is one of the ancient yet upgraded tools for all graphic designers. It helps you craft everything from scratch, from basic designs to logos and stickers, etc., and this tool assists you in designing like no other. The best thing about it, distinguishing it from the rest, is its constant updates. It lets you stay up to date with recent times. It can be your go-to tool for tasks ranging from simple to complex forms.
Pros
- Make crafting shapes, patterns, and animation very handy
- User-friendly and can be learned with no prior experience.
- Sharing files among others (team members, clients) is effortless.
Cons
- Raster graphics aren’t its best feature.
- It can be costly and does not comprise a one-time subscription.
- Not the best app for beginners, as the vast range of features might be overwhelming.
Alt: Adobe Illustrator Interface
Procreate
Graphic Designer – Procreate Interface
Procreate is an app that is specifically designed for iPad users. Its compatibility could be better since it only works for iOS. However, it is an entire art world on its own. The app offers various fonts, brushes, colors, templates, and more to play and experience. It is easy to use, and the subscription is a one-time purchase. It might take a while to get the hang of its features, but once you do, you open yourself to a world full of art and Design as you have yet to try.
Pros
- Includes a pool of brushes, texture features, and drawing tools.
- Easy to use once you pass the learning curve.
- One-time investment.
Cons
- The app does not provide free testing.
- Only compatible with Ios devices.
Alt: Procreate Interface
PicsArt
Graphic Designer – PicsArt Interface
PicsArt is a unique tool in the field of graphic Design. Are you thinking, why is it so? It is because the app has an added factor of VideoEditor. Sounds astonishing, right? So with the use of this app, you can not edit, create, refine, or hone your designs but also put up a wide array of audio, music, and effects to your content. It is user-friendly and powered by AI, which aids you in getting more done in less time. You can screenshot PicsArt and the images can be used for social media, business designs, normal day-to-day pictures, videos, etc. The results of the content crafted with the PicsArt hold another charm and never let the audience’s attention slip away.
Pros
- An extensive library of effects and filters to work with.
- Offers on-the-go editing of your pictures and graphics.
- Straightforward app and easy to use.
Cons
- It is heavy on the pocket.
- It might take some time to get the hang of the app.
Frequently Asked Questions on Graphic Design
1. How long does it take to learn Graphic Design?
Just like any other skill, learning and polishing your skills as a graphic designer takes ample time. However, it depends on a person’s capabilities. You can get ahead quickly if you put in enough effort and time. It also varies depending on whether you prefer a 4- a year proper degree or some intermediate to expert-level courses.
2. What skills do you need to learn graphic design?
A person who wants to excel as a graphic designer should be creative. Having an innovative mindset, attention to detail, and the ability to work with graphic apps. Moreover, communication skills, branding, creativity, and knowledge of user interaction and experiences also play a crucial role.
3. What is graphic Design’s scope in upcoming times?
The worth of a graphic designer has spiked in recent times and will be doing so more in the future. When everything is done online, people need designers to give their ideas a life and help them reach their business/ objectives.
Final Words
Knowing more about new fields and making use of it can be a challenging task. But you must seek to do better. If you plan to become a graphic designer, the article above contains all the essential information you need to gain insight and kickstart your journey. If you want to hire a graphic designer, don’t forget to ask your respective candidate about their ways of visualizing your messages. This way, you can connect more with your business and team members and reach your goals harmonically. Knowledge never harms any. If you have any questions, comment them down, and we will get back to you.
