Current times demand change and technology. In the previous era, the entire process of crafting content was 360-degree, opposite from recent times, which is why it used to take so much of a business in terms of money, resources, time, and effort to reach a good position. But evolution and technology escalated the success of businesses and helped them reach their maximum in no time.

If you want to know what a design sprint is, this article will help you gather information about its purpose or why you need to run it. Are you excited to know more? If yes, keep scrolling.

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What is Design Sprint

What is a Design Sprint?

Design sprint, a method birthed at Google, is a 5-day extensive process ensuring problem-solving, creating new business strategies, and battling current setbacks. When you read the term design sprint, it seems like fancy jargon. So, we must make it easy for you. So basically, team members collaborate during this 5-day workshop series like they never do during the entire year. Seems weird. However, it is true. The process consists of various meetings like workshops, brainstorming meetings, etc. The entire team focuses on one goal and then puts maximum effort into achieving it within the given time frame.

This method upgrades a business by reducing risks and fighting communication gaps between team members. Everyone shares their ideas, and prototyping is encouraged in this process. Design sprint to overcome vagueness and add structure. It has assisted big names like blue bottle and Slack optimize their prosperity. Let us walk you through a little more about what is design sprint and why it is important.

Steps Of Design Sprint

Steps Of Design Sprint

Why Do You Need to Run A Design Sprint?

Having a basic idea about design sprint takes us towards learning its importance. This heading contains how a design sprint brings you closer to building more fruitful team communication and delivering user-optimized products.

Helps In Launching User-Friendly Products

Design sprints are helpful when designing a new product/ launching a new service. While taking small steps towards increasing variety in your brand/ business, considering and acknowledging the concerns of the users aids in providing a better user experience. When product users share their practical issues regarding a product with the team members, communication forms help address their problem to yield a more favorable product for the customer, increasing sales.

Bring Life to An Existing Product

In addition to new products, there are times when a certain product doesn’t do well in the market, so by running a design sprint. We can figure out the missing puzzles and setbacks in a particular product. In this manner, you iterate the product within a set deadline of 5 days. Various team members and users share their views, and the prospective team plans new strategies to overcome them.

Builds Connections Between Team Members

Design sprint helps build a connection with our objectives since everyone on the team focuses their entire attention on the product. Different team members share their perspectives about improving the product so everyone feels acknowledged, and it imparts a positive influence individually. Even introverts who don’t voice their views get a chance to contribute. In this way, stronger team collaboration is generated.

Saves Time and Resources

If you are on a time crunch, you should go for a design sprint. Since the entire process lasts 5 days, the prototype is evaluated and tested quickly. With a deadline, this testing can be done quickly and save time to work on future products to upscale your brand/ business. It pushes the members to ideate without second thoughts because they run out of time. As a result, raw ideas are shared and documented, and the best one is considered after a thorough evaluation.

Improved User Experience

Design sprint bridge the distance between user experience and business objectives. It saves time and effort, and resources. Because a user is given priority in the initial stage of designing the product, the end product fulfills the user’s needs. When a product provides value to the user, more sales are generated, and a business is more likely to achieve its desired revenue.

Thought Process Behind Ideas for A Design

Thought Process Behind Ideas for A Design

Frequently Asked Questions

What are the steps of design sprinting?

Design sprinting is a 5-day cycle that consists of 4 steps. The first one is sprint planning, during which teams and stakeholders meet to find the goal of the cycle. The second one is daily scrum which aids in keeping a daily check on the team members’ progress. Moving on, we have sprint reviews. In this stage, the team members address any shortcomings, and the last step is sprint retrospective, during which attention is paid to the wins and setbacks of the cycle, and steps are taken to improve it.

What is the difference between design thinking and design sprint?

Design thinking and design sprint lie very close to each other. Both terms carry the same end goal; however, design is strictly business oriented. It is a 5-day extensive process based on innovation and solving business problems when a problem is properly defined. While on the other hand, design thinking has no set timeline and is directed toward identifying problems and creating solutions. This approach figures out the user’s mental model, focuses on the user’s pain points, and moves forward in a user-centric manner to solve them.

Final Words

Design sprinting is a relatively new concept, but now it is emerging. This change in acknowledging a business’s growth imparts a positive attitude. Now different software and tools are available that ease this process and help the team members focus on their goals efficiently. This article contained enough information about what is design sprint and why to use it. If you have any questions, comment, and we will try our best to assist you.


The Gemoo Team is committed to building products that help people effectively communicate and collaborate.