Are you searching for inspiration to elevate your business’s marketing efforts? Look no further! In this blog post, we present to you the “10 Best Corporate Videos for Business.” Like the recent booming meme marketing, corporate videos have also become a powerful tool for businesses to engage, inform, and captivate their target audience. Whether you’re looking to showcase your brand, explain a complex concept, or highlight your products and services, these top-notch corporate videos have set the benchmark for excellence. Join us as we explore these exceptional examples and discover how they can benefit your business by leaving a lasting impact on your viewers and driving meaningful results. Get ready to be inspired and take your corporate video strategy to new heights!
Best Corporate Videos
What Is a Good Corporate Video?
A good corporate video is one that effectively communicates the intended message and engages the target audience while aligning with the overall goals and values of the business. Here are some key characteristics of a good corporate video:
What Is a Good Corporate Video
- Clear and Concise: A good corporate video delivers its message clearly and concisely, avoiding unnecessary complexity or confusion. It presents information in a way that is easy to understand and digest.
- Engaging and Memorable: The video should capture the viewer’s attention from the start and hold it throughout. It should tell a compelling story, evoke emotions, or provide valuable information in a way that leaves a lasting impression.
- High Production Quality: A good corporate video demonstrates high production values, including professional cinematography, clear audio, and polished editing. It reflects the professionalism and credibility of the business.
- Authenticity and Brand Alignment: The video should authentically represent the brand’s identity, values, and tone. It should align with the brand’s overall image and messaging, creating a consistent and cohesive experience for the audience.
- Audience Relevance: A good corporate video considers the target audience and tailors its content, style, and tone to resonate with them. It addresses their needs, interests, and pain points to establish a connection and foster engagement.
- Call to Action: An effective corporate video includes a clear call to action, guiding viewers on the next steps they should take. Whether it’s visiting a website, subscribing to a newsletter, or making a purchase, the call to action should be compelling and easy to follow.
- Measurable Impact: A good corporate video is designed with specific goals in mind, whether it’s to increase brand awareness, drive sales, or educate the audience. It should be trackable and measurable, allowing for analysis of its impact and success.
What Should I Put in a Company Video?
In a company video, it’s important to include key elements that effectively convey your message and engage your audience. Start with a memorable introduction that hooks viewers and clearly states the purpose of the video. Share your company’s mission and values to establish a strong brand identity. Incorporate storytelling techniques to make an emotional connection with your audience. Showcase your products or services, highlighting their features and benefits. Introduce key team members to build trust and credibility. Include customer testimonials or reviews to reinforce the quality of your offerings. Use high-quality visuals and consistent branding elements throughout the video. End with a clear call to action, stating the desired next steps for viewers. Provide contact information for easy engagement. By including these elements, your company video will effectively showcase your brand, offerings, and values, inspiring viewers to take action.
Main Types of Corporate Videos
When it comes to corporate videos, there are several main types that businesses utilize to engage their audience and convey their message effectively. Here are the key types of corporate videos:
- Explainer Videos: Explainer videos provide concise explanations of products, services, or concepts, using visuals and narration to simplify complex ideas.
- Brand Videos: Brand videos focus on showcasing the essence, values, and personality of a brand, aiming to create a strong emotional connection with the target audience.
- Product Demo or Service Videos: Product demo videos highlight specific products or services, demonstrating their features, benefits, and unique selling points to generate interest and drive conversions.
- Testimonial and Case Study Videos: Testimonial videos feature satisfied customers sharing their positive experiences and opinions about a brand or its offerings. Case study videos delve deeper into specific success stories, demonstrating how a product or service has solved a problem or achieved significant results.
- Recruitment and Culture Videos: These videos offer insights into a company’s culture, work environment, and values, attracting potential employees and showcasing the company’s unique identity.
- Training and Educational Videos: Training and tutorial videos are used to teach employees or customers about specific topics, processes, or skills, providing valuable information in an engaging format.
- Event Videos: These videos capture the highlights of corporate events, conferences, or trade shows, allowing businesses to extend the reach of their events and share the experience with a wider audience.
- Corporate Social Responsibility (CSR) Videos: CSR videos demonstrate a company’s commitment to social and environmental causes, showcasing its philanthropic initiatives and sustainable practices.
- Live Streaming and Webinar Videos: These videos enable businesses to broadcast live events, webinars, or presentations to a remote audience, fostering real-time interaction and engagement.
By understanding the different types of corporate videos, businesses can choose the most appropriate format to effectively communicate their message, connect with their target audience, and achieve their marketing objectives.
Top 10 Best Corporate Videos for Business
There are top 10 best corporate videos for business that have left an indelible mark on the industry, showcasing the power of strategic marketing, innovative narratives, and captivating visuals. Each video represents a unique approach to engaging viewers, building brand awareness, and driving success. From viral sensations to thought-provoking campaigns, these corporate videos have set the standard for excellence, leaving a lasting impression on viewers and solidifying their respective brands’ positions as leaders in their fields.
Dollar Shave Club: “Our Blades Are Great”
Dollar Shave Club’s viral video disrupted the razor market with a humorous and bold approach. It introduced its subscription-based service and highlighted the convenience and cost-effectiveness of its high-quality blades.
Best Corporate Videos – Our Blades Are Great
Key Features and Highlights: The video’s witty script, charismatic founder, and clever visuals captivated viewers. It showcased the brand’s personality and value proposition, resonating with a wide audience and generating significant brand awareness.
Impact and Success: The video quickly went viral, garnering millions of views and subscriptions. It established Dollar Shave Club as a formidable competitor and proved the power of unconventional marketing. The company was eventually acquired for a substantial amount, solidifying the success of the video.
Intel: “The Sponsors of Tomorrow”
Intel’s video showcased its commitment to innovation and technological advancement. It highlighted their contributions to various industries and positioned the company as a leader in the tech space.
Best Corporate Videos – The Sponsors of Tomorrow
Key Features and Highlights: The video featured stunning visuals, futuristic concepts, and a compelling narrative. It effectively communicated Intel’s brand values and showcased its cutting-edge technology, leaving a memorable impression on viewers.
Impact and Success: “The Sponsors of Tomorrow” helped solidify Intel’s reputation as a pioneering tech company. It generated buzz around the brand and showcased its relevance and impact on the world of technology.
Nike: “Dream Crazy”
Nike’s “Dream Crazy” video was part of a powerful campaign that celebrated athletes who defied expectations and pursued their dreams fearlessly. The video featured Colin Kaepernick and aimed to inspire audiences to believe in themselves.
Best Corporate Videos – Dream Crazy
Key Features and Highlights: The video’s emotional storytelling, powerful imagery, and impactful message resonated with viewers worldwide. It sparked conversations about social justice, activism, and the power of determination.
Impact and Success: “Dream Crazy” generated immense attention and polarized opinions. It solidified Nike’s position as a brand that embraces social issues and stands with its endorsers. The campaign received numerous accolades and contributed to increased brand loyalty among Nike’s target audience.
Apple: “Introducing iPhone”
Apple’s product launch videos are highly anticipated events in the tech industry. The “Introducing iPhone” video showcased the features and design of the latest iPhone model, creating excitement and anticipation among consumers.
Best Corporate Videos – Introducing iPhone
Key Features and Highlights: Apple’s video production expertise was evident in the sleek visuals, captivating narration, and seamless presentation of the iPhone’s innovative features. The video effectively built anticipation and showcased the product’s desirability.
Impact and Success: Apple’s product launch videos consistently generate buzz and drive sales. They establish Apple as a brand at the forefront of technology and create a sense of exclusivity and aspiration among consumers.
IBM: “Watson at Work”
IBM’s “Watson at Work” video demonstrated the capabilities of their AI system, Watson, across various industries. It showcased how Watson’s advanced technology could solve complex problems and improve efficiency.
Best Corporate Videos – Watson at Work
Key Features and Highlights: The video effectively explained the potential applications of Watson in a range of fields, including healthcare, finance, and customer service. It combined informative content with visually appealing graphics to engage viewers.
Impact and Success: “Watson at Work” positioned IBM as a leader in artificial intelligence and showcased the transformative power of their technology. The video contributed to increased interest in IBM’s AI solutions and generated leads in various industries.
Google: “Year in Search”
Google’s annual “Year in Search” video encapsulates the significant global events and trends of a given year. It highlights the collective curiosity and search behavior of people worldwide.
Best Corporate Videos – Year in Search
Key Features and Highlights: The video features a montage of real-life footage, evoking a sense of nostalgia and reflection. It effectively captures the spirit of the year and showcases Google’s role as a trusted source of information.
Impact and Success: “Year in Search” videos have become highly anticipated and widely shared. They reinforce Google’s position as the go-to search engine and demonstrate the company’s understanding of user behavior and cultural trends.
HubSpot: “Inbound Marketing Methodology”
HubSpot‘s’ “Inbound Marketing Methodology” video explains the concept of inbound marketing, highlighting the company’s expertise in this field. It educates viewers on the benefits of this approach to attract, engage, and delight customers.
Best Corporate Videos – Inbound Marketing Methodology
Key Features and Highlights: The video combines clear explanations, compelling visuals, and relatable examples to simplify complex marketing concepts. It effectively positions HubSpot as a thought leader in inbound marketing.
Impact and Success: The video helped establish HubSpot as a go-to resource for businesses seeking inbound marketing strategies. It generated leads and contributed to the company’s reputation as an authority in the marketing industry.
Airbnb: “We Accept”
Airbnb’s “We Accept” video celebrates diversity and inclusion, emphasizing its commitment to providing equal opportunities for hosts and guests regardless of their background or identity.
Best Corporate Videos – We Accept
Key Features and Highlights: The video features a diverse range of individuals and families, highlighting their uniqueness and the welcoming environment fostered by Airbnb. It conveys a powerful message of acceptance and belonging.
Impact and Success: “We Accept” resonated with audiences and received widespread praise for its inclusive message. It strengthened Airbnb’s brand image as a company that values diversity and contributed to increased trust and engagement among users.
Coca-Cola: “Share a Coke”
Coca-Cola’s “Share a Coke” video was part of a larger marketing campaign that personalized Coca-Cola bottles with popular names. The video showcased moments of connection and happiness through the act of sharing a Coke.
Best Corporate Videos – Share a Coke
Key Features and Highlights: The video captured heartwarming interactions and joyful experiences associated with sharing a Coke. It effectively conveyed Coca-Cola’s message of bringing people together and creating memorable moments.
Impact and Success: The “Share a Coke” campaign was highly successful, generating a significant increase in sales and consumer engagement. The video contributed to the campaign’s success by evoking positive emotions and encouraging social sharing.
Red Bull: “Stratos”
Red Bull’s “Stratos” video documented Felix Baumgartner’s record-breaking freefall from the edge of space. It showcased Red Bull’s commitment to extreme sports and their association with daring and extraordinary achievements.
Best Corporate Videos – Stratos
Key Features and Highlights: The video combined breathtaking footage, suspenseful storytelling, and the thrill of Baumgartner’s feat. It captivated viewers and conveyed the adrenaline-fueled spirit of Red Bull’s brand.
Impact and Success: “Stratos” garnered millions of views and generated widespread media coverage. It reinforced Red Bull’s brand image as a leader in extreme sports and adventure, solidifying its association with daring and pushing boundaries.
Final Thought
The top 10 corporate videos mentioned in this post exemplify effective storytelling, powerful messaging, and creative execution. Each video made a significant impact, whether by generating brand awareness, inspiring social conversations, or driving sales. Their success can be attributed to their ability to connect emotionally with viewers, deliver a clear message, and align with their respective brands’ values and objectives.
