Memes have become a significant aspect of internet culture and have gained immense popularity due to their ability to convey ideas, emotions, and trends in a concise and shareable format. Meme marketing leverages this popularity to create brand awareness, drive interactive marketing, and establish a connection with the target market.

An Ultimate Guide on Meme Marketing

An Ultimate Guide on Meme Marketing

In this ultimate post, our focus will revolve around the concept of meme marketing, providing insights into its definition and significance. We will delve into some insights and the process of creating your memes and showcase a collection of remarkable examples that demonstrate the impact of meme marketing in various industries.

What Is Meme Marketing?

Meme marketing refers to the practice of using memes, which are humorous or relatable images, videos, or text snippets that spread rapidly through social media platforms, as a strategic tool in hyperlocal social media marketing. It involves incorporating popular or trending memes into promotional content to capture the attention and engagement of the target audience.

What Is Meme Marketing

What Is Meme Marketing

Meme marketing typically involves adapting existing memes to fit a brand’s message or creating original memes that align with the brand’s identity and resonate with the audience. By tapping into the humor and relatability of memes, marketers aim to create a sense of authenticity and build a positive brand image.

The success of meme marketing lies in its ability to capture the attention of social media users, who often enjoy sharing and engaging with humorous or relatable content. Memes have the potential to go viral, spreading rapidly across various platforms and reaching a wide audience, thereby increasing brand visibility and generating organic reach and engagement.

Memorable Meme Ideas for Your Marketing Campaigns

Memes have become a powerful tool for brands to connect with their audience on a more personal and relatable level, leveraging humor and cultural references to make a lasting impact.

This section presents a collection of memorable meme ideas to fuel your marketing campaigns and help your brand stand out in the crowded online space. We’ll explore various meme categories, from reaction memes and trending memes to industry-specific and social commentary memes. These ideas will not only entertain your audience but also serve as a vehicle for promoting your products or services creatively and engagingly.

Memorable Meme Ideas

Memorable Meme Ideas

Reaction Memes: Create memes that capture humorous or relatable reactions to common situations or trends relevant to your target audience. Reaction videos and reaction memes can be used to spark engagement and encourage users to share their reactions.

Industry-Specific Memes: Tailor memes to specific industries or niches, incorporating relevant inside jokes or references that resonate with your target audience. This can create a sense of community and understanding among your followers.

Trending Memes: Stay updated with the latest meme trends and create content that piggybacks on popular memes. Put your spin on the meme or adapt it to relate to your brand or product.

Memes as Social Commentary: Use memes to comment on current events, cultural phenomena, or social issues humorously. This can show your brand’s awareness and ability to engage in relevant conversations.

Product or Service Memes: Create memes that highlight the benefits or unique features of your product or service. Use humor to showcase how your offering solves a problem or makes life easier for your audience.

Memes for Promotions and Contests: Design memes that promote special offers, discounts, or contests. Incorporate catchy phrases, call-to-action elements, or visual cues to encourage users to participate and share the meme.

User-Generated Memes: Encourage your audience to create and share their memes related to your brand or products. This fosters engagement, builds a sense of community, and provides user-generated content that can be used for future marketing efforts.

Memes that Play with Brand Identity: Develop memes that playfully incorporate your brand’s logo, catchphrases, or recognizable elements into humorous or unexpected situations. This can help reinforce brand recognition and create a memorable impression.

Mastering Memes: A Guide to Creating Your Marketing Memes

Creating your marketing memes offers numerous advantages, including establishing a unique brand identity, enhancing engagement, fostering connection and relatability, showcasing creativity, amplifying brand awareness, humanizing your brand, capitalizing on current trends, and encouraging user-generated content. Incorporating original memes into your marketing strategy can be a powerful way to connect with your audience, drive brand recognition, and ultimately achieve your marketing goals.

In this section, we’ll learn how to create your marketing memes. By using Clippa, you can harness the power of humor, relatability, and internet culture to connect with your target audience and drive engagement. Let’s dive in!

Step 1. Open your browser and go to Clippa’s dashboard. Click on the Create Project button to upload a media file from your computer. You can upload photos, videos, and music from your computer.

Upload Media Files from Your Computer

Upload Media Files from Your Computer

Step 2. Within the photo/video editing window, you can create your meme by merging, cutting, and texting your memes or videos.

Edit Your Meme

Edit Your Meme

Step 3. If you want to add more visual elements, you can turn to Clippa’s Stock Media and incorporate media elements that are in line with your meme marketing.

Add Photo/Video/Audio from Stock Media

Add Photo/Video/Audio from Stock Media

Step 4. Once you have completed editing your video, simply click the Export button to initiate the download process and save the video to your computer. From there, you can effortlessly share your meme with others on your social platforms.

Export the Meme and Share with Others

Export the Meme and Share with Others

10+ Successful Examples of Meme Marketing

By the end of the post, we’ll further explore 15+ successful examples of meme marketing campaigns that have made a significant impact and effectively harnessed the power of memes to promote brands, products, and services. These examples span across various industries and showcase the creative and strategic use of memes in marketing.

These 10+ examples of meme marketing campaigns serve as a testament to the effectiveness of this approach, showcasing how humor, relatability, and cultural relevance can create a strong connection between brands and their audience in the digital age.


In the realm of memorable and impactful marketing campaigns, Oreo’s “You can still dunk in the dark” moment stands as a shining example of how a brand can seize a cultural moment and create a viral sensation. During the 2013 Super Bowl, when a power outage plunged the stadium into darkness, Oreo swiftly capitalized on the unexpected incident with a single tweet that would forever change the way we view real-time marketing.

Meme Marketing Example - Oreo

Meme Marketing Example – Oreo


Denny’s has recognized the power of memes in connecting with younger, digitally-savvy audiences and has harnessed this phenomenon to their advantage. Through clever wordplay, pop culture references, and relatable humor, Denny’s has transformed its social media channels into a hub of comedic content that resonates with its target demographic.

Meme Marketing Example - Denny's

Meme Marketing Example – Denny’s

One of Denny’s standout meme marketing examples is their utilization of the “zoom in” meme format. In this campaign, Denny’s shared a seemingly ordinary image on Twitter, accompanied by the instruction to “zoom in on the syrup.” As users followed the prompt and zoomed in on the image, they discovered hidden text and jokes within the picture. This interactive and playful approach generated widespread engagement and encouraged users to share their findings, driving further brand exposure.

Old Spice

Old Spice’s foray into meme marketing began with their wildly popular “The Man Your Man Could Smell Like” campaign, featuring the charismatic “Old Spice Guy.” The commercials, filled with surreal and unexpected transitions, quickly became meme-worthy material. Internet users eagerly transformed scenes from the commercials into GIFs, remixes, and image macros, spreading them across social media platforms and fueling the campaign’s viral success.

Meme Marketing Example - Old Spice

Meme Marketing Example – Old Spice

Building on this momentum, Old Spice continued to embrace memes as a core part of its marketing strategy. They understood the power of timely and culturally relevant content, often incorporating trending topics and internet sensations into their campaigns. By tapping into popular memes and creating meme-inspired content, Old Spice effectively connected with a younger, digitally-savvy audience.


IHOb’s campaign kicked off in June 2018 with a series of cryptic tweets hinting at a major change for the beloved pancake chain. As speculation grew, IHOP officially announced that they were flipping the “P” in their name to a “b,” signaling a shift in focus towards their burger offerings. The announcement immediately sparked a mixture of surprise, confusion, and curiosity among consumers and the media.

Meme Marketing Example - IHOb

Meme Marketing Example – IHOb

To amplify the impact of the announcement, IHOb unleashed a wave of meme-inspired content across social media platforms. They engaged in playful banter with other brands, including Wendy’s and Netflix, generating lively exchanges that garnered widespread attention. By embracing the informal and humorous nature of memes, IHOb effectively tapped into the online conversation and created a sense of intrigue and anticipation.


Arby’s meme marketing journey began in 2014 when they caught the attention of online communities with their “We Have the Meats” campaign. This slogan not only became a rallying cry for Arby’s enthusiasts but also set the stage for the brand’s foray into meme-driven marketing. Arby’s recognized the power of memes in connecting with their target demographic, particularly younger internet-savvy audiences, and embraced this phenomenon to establish a unique and engaging brand image.

Meme Marketing Example - Arby's

Meme Marketing Example – Arby’s


Netflix’s meme marketing journey took off with the rise of social media platforms, particularly Twitter, where the company’s official accounts became known for their playful and meme-inspired content. Netflix capitalized on the widespread popularity of memes by creating and sharing timely and relatable content related to their shows, movies, and pop culture in general. By aligning their brand with internet humor and trends, Netflix effectively connected with their audience on a personal level, fostering a sense of community and shared entertainment experiences.

Meme Marketing Example - Netflix

Meme Marketing Example – Netflix


BarkBox’s meme marketing journey began with their understanding of the power of pets in internet culture. They recognized that sharing funny and relatable content about dogs can quickly go viral across social media platforms. BarkBox embraced this phenomenon, creating and curating meme-worthy content that resonates with dog owners and captures the essence of the unique bond between humans and their furry companions.

Meme Marketing Example - BarkBox

Meme Marketing Example – BarkBox

One of BarkBox’s key strategies in meme marketing is its focus on creating original and highly shareable content. It develops and features adorable, funny, and relatable dog-related memes, GIFs, and videos that evoke a strong emotional response from its target audience. By consistently delivering entertaining and engaging content, BarkBox has successfully built a reputation as a go-to source for dog-related humor and cuteness.

Dollar Shave Club

Dollar Shave Club burst onto the scene in 2012 with a now-famous YouTube video that quickly went viral. The video, featuring the company’s charismatic founder, delivered a humorous and straightforward message about the high costs of traditional razor brands and offered a more affordable and convenient alternative. This bold and irreverent approach to advertising set the stage for Dollar Shave Club’s ongoing meme marketing success.

Meme Marketing Example - Dollar Shave Club

Meme Marketing Example – Dollar Shave Club

One of Dollar Shave Club’s key strengths in meme marketing is its ability to tap into relatable and everyday experiences. They identify common frustrations and challenges faced by their target audience, particularly men, and create memes that humorously address these issues. By capturing the essence of these shared experiences, Dollar Shave Club’s memes resonate with viewers, eliciting laughter and a sense of camaraderie.

Dollar Shave Club has also excelled in incorporating humor into its brand identity. Their memes often feature witty captions, clever wordplay, and visual gags that entertain and engage their audience. By infusing their marketing materials with humor, Dollar Shave Club has fostered a distinct and memorable brand personality that sets them apart from traditional razor companies.

Ryan Reynolds (Aviation Gin)

Ryan Reynolds’s journey into meme marketing began as an extension of his natural charisma and penchant for humor. Recognizing the potential of memes to capture attention and generate buzz, Reynolds embraced this form of communication and used it as a platform to promote his projects, including his acting roles and business ventures such as Aviation Gin and Mint Mobile.

Meme Marketing Example - Ryan Reynolds

Meme Marketing Example – Ryan Reynolds

One of Reynolds’s key strengths in meme marketing is his ability to authentically connect with his audience. He actively engages with his fans on social media platforms, particularly Twitter, where he frequently shares memes, humorous commentary, and witty responses to trending topics. By directly interacting with his audience in a relatable and down-to-earth manner, Reynolds has cultivated a dedicated following that eagerly awaits his next meme-worthy post.

Taco Bell

Taco Bell’s journey into meme marketing began with their understanding of the power of social media and internet culture. They recognized the widespread popularity of memes and their ability to capture attention and generate viral engagement. Taco Bell embraced this phenomenon, leveraging memes as a means to connect with their target audience, predominantly millennials and Gen Z, who are active participants in meme culture.

Meme Marketing Example - Taco Bell

Meme Marketing Example – Taco Bell

One of Taco Bell’s key strengths in meme marketing lies in its ability to create content that resonates with its audience. They understand the humor, language, and visual aesthetics that appeal to internet-savvy consumers. Taco Bell consistently develops and shares memes that are relatable, playful, and often centered around the shared experiences and quirks of fast-food culture. By tapping into these familiar themes, Taco Bell’s memes evoke a sense of nostalgia and camaraderie among their customers.


Sprite, the popular carbonated soft drink brand, has made waves in the marketing world with its innovative and meme-worthy campaign known as Sprite Shower. By embracing internet culture, humor, and relatability, Sprite has effectively engaged with its target audience and created a memorable and influential marketing approach.

Meme Marketing Example - Sprite

Meme Marketing Example – Sprite

Sprite Shower is a campaign that centers around the concept of “refreshment.” Sprite cleverly taps into the online meme culture, particularly on social media platforms like Twitter and Instagram, to create and share content that captures the essence of a refreshing experience. The campaign encourages users to take a screenshot of a Sprite bottle and tweet it to Sprite with the hashtag #SpriteShower. In return, Sprite replies with a personalized meme response, often incorporating witty captions and playful imagery.


Adobe’s foray into meme marketing is rooted in its commitment to understanding and catering to its core audience: digital creatives. By immersing themselves in online communities, forums, and social media platforms frequented by designers and artists, Adobe has gained insights into the humor, language, and visual aesthetics that resonate with this demographic. This understanding serves as the foundation for their meme marketing strategy.

Meme Marketing Example - Adobe

Meme Marketing Example – Adobe

One of Adobe’s key strengths in meme marketing lies in its ability to create content that speaks directly to the experiences, challenges, and triumphs of digital creatives. They effectively tap into the shared frustrations, inside jokes, and relatable moments that are prevalent in the creative industry. Whether it’s memes about software glitches, design struggles, or the creative process itself, Adobe’s memes strike a chord with their target audience, fostering a sense of community and understanding.


Seamless, the popular online food delivery platform, has embraced meme marketing as a creative and engaging way to connect with its target audience and establish a strong brand presence. By tapping into internet culture, humor, and relatability, Seamless has effectively captured the attention of hungry consumers and positioned itself as a go-to platform for convenient food delivery.

Meme Marketing Example - Seamless

Meme Marketing Example – Seamless

One of Seamless’ key strengths in meme marketing lies in its ability to create content that resonates with its audience’s experiences and desires. They understand the humor, language, and visual aesthetics that appeal to internet-savvy consumers. Seamless consistently develops and shares memes that reflect the daily struggles, cravings, and relatable moments related to food delivery. By tapping into these familiar themes, Seamless’ memes evoke a sense of understanding and camaraderie among its customers.


NASA’s foray into meme marketing demonstrates its understanding of the internet-savvy generation’s preferences and the power of humor in capturing attention. They recognized that memes are a prevalent form of communication in online communities and social media platforms, making them an effective tool for reaching a broad and diverse audience. By embracing meme culture, NASA has been able to connect with individuals who may not have otherwise engaged with space-related content.

Meme Marketing Example - NASA

Meme Marketing Example – NASA

One of NASA’s key strengths in meme marketing lies in its ability to combine scientific information with relatable and humorous content. They take complex concepts, such as astrophysics or space exploration missions, and present them in a digestible and entertaining manner. By incorporating popular culture references, viral trends, or internet memes into their content, NASA makes scientific information more relatable and accessible to a wider audience.


Spotify’s foray into meme marketing is rooted in its deep understanding of its target audience’s online behavior and their affinity for internet culture. They recognized that memes are a prevalent form of communication and entertainment, particularly among younger generations. By tapping into this cultural phenomenon, Spotify has successfully established a connection with its primarily millennial and Gen Z user base.

Meme Marketing Example - Spotify

Meme Marketing Example – Spotify

One of Spotify’s key strengths in meme marketing lies in its ability to capture the essence of music-related experiences, emotions, and trends. They create and share memes that capture relatable moments, inside jokes, and common experiences in the world of music. Whether it’s humorous musings about music genres, artist collaborations, or the struggles of creating the perfect playlist, Spotify’s memes strike a chord with music enthusiasts, fostering a sense of camaraderie and understanding.

Final Thought

In conclusion, meme marketing offers immense potential for brands to connect with their audience in a fun and engaging manner. By understanding the nuances of meme culture, creating your marketing memes, and drawing inspiration from successful examples, you can leverage memes to enhance your marketing campaigns and leave a lasting impact on your audience. So, embrace the power of memes and unleash the creativity to take your brand to new heights in the digital landscape.


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