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Top 10 Free Social Media Calendar Templates for 2023

The Gemoo Team

Last Updated: Aug. 31, 2023 | FEATURED IN: Productivity

The worst thing a company can do is use social media to keep its presence alive by posting random content. Last-minute disorganization and anxiety are common results of this method of random selection. Sharing your company’s content at the correct moment is just as important as publishing the right information on the right platform.

This strategy will increase the productivity and engagement of your posts. That’s why it’s helpful to use social media calendar templates. However, if you’re unaware of the best Social Media Calendar Template, we’ve got you covered. In this article, you’ll discover why you should use a social media calendar template and the finest templates. Let’s get going!

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Why Should You Use a Social Media Content Calendar?

There are many reasons why you require a social media content calendar; some of the major ones include the following:

Consistency: Social media posts can be planned and scheduled in advance with the help of a content calendar. Maintaining a regular release schedule like this is crucial for interacting with your audience and expanding your online footprint.
Time-saving: By preparing material in advance and setting publication dates and times, you may free up valuable time and energy to devote to other elements of your organization.
Strategic planning: A content calendar is useful for organizing and strategizing your social media postings. Aligning content with corporate objectives, promotions, and events helps keep material fresh and engaging for readers.
Effective Collaboration: A social media content schedule simplifies working with your team, stakeholders, or customers. To ensure everyone is on the same page, you may distribute the calendar for review and comment.

Top 10 Content Calendar Templates

Want the best social media calendar template? You’re at the right spot! Social media content calendar is essential to schedule your brand or company’s marketing posts. Making a social media content calendar is impossible without a proper template. To help you find the best template for this task, we’ve reviewed the finest options available, including:

HootSuite’s Social Media Editorial Calendar

Social Media Examiner’s Social Media Calendar Template

Hootsuite’s social media editorial tool informs you when to publish on social media to receive the most interaction. Even if you are out of the office at the time, you can schedule your material to be published. Easy-to-use templates and a content inspiration tool let you quickly fill your social media content schedule.

With the help of an AI-powered hashtag generator, you can quickly and easily produce engaging, on-brand content that resonates with your target audience. Having a hashtag generator and content ideas at your disposal makes producing material that will interest your intended audience simple.

Key Features

Schedule hundreds of social media updates in advance and save countless hours each week.
Increases interactions by releasing information at the optimum moment for your target demographic.
Provides a central location from which to manage content production, scheduling, and distribution across several channels.

HubSpot’s Social Media Content Calendar

HubSpot’s Social Media Editorial Calendar

HubSport’s Social Media Content Template is a flexible social media content calendar that can help you plan your posts months in advance, streamlining and amplifying your social marketing efforts.

Planning your updates has never been easier than with the guidance of this straightforward Excel template, which details how to structure your material for Facebook, LinkedIn, Twitter, and Pinterest and offers useful hints as you go.

Key Features

Facilitates the coordination of social media efforts among your team.
Aids in expanding your social media following,
Can help you expand your company’s social media marketing efforts.

Content Cal’s Customized Content Calendar

Content Cal’s social media content calendar template now has an automated component. A bespoke 12-month content schedule may be made after answering questions regarding your goals, channels, and content kinds.

You’ll still need to write up and publish the content itself. You can save a lot of time thanks to this calendar’s ability to assist you in choosing what kinds of posts make up the best social media plan.

Key Features

Allows you to use the different color boxes based on the content type.
Verifies that your social strategies support your overarching marketing objectives.
The right side of the page will update with your answers as you type, making it easier to keep track of everything.

Social Media Examiner’s Social Media Calendar Template

In Google Sheets, Social Media Examiner has produced a content calendar template. It doesn’t have the beautiful style of the other spreadsheet-based calendars in our collection, but it’s jam-packed with information.

The daily multiplatform view makes it an excellent option for social media teams who publish a lot of material. If you’re a beginner looking to schedule your social media content, this easy-to-use template is your best bet!

Key Features

Allows you to make your social media content schedule based on popular platforms.
Implemented on Google Sheets, which makes it easy to access from anywhere.
Comes with easy-to-use formatting and allows you to customize it accordingly.

Backlinko’s Content Calendar Template

The free content calendar template from Backlinko is available as an Excel and a Google Sheet. There is nothing fancy about the calendar feature, just a small box for each day of the month.

This social media content calendar may not be very fancy. Still, it does provide a tried-and-true method for coordinating all the moving parts necessary to produce top-notch social media content.

Key Features

Search engine optimization (SEO) meta tags are included in a view that guides you through the content creation process.
Offers a systematic procedure for producing the content.
Provides a timeline view to help you track when things are due.

Asana’s Social Media Calendar

The free social media calendar template in Asana includes pre-made sections and custom tags for managing social media campaigns. Our template will allow you to see your full social media schedule simultaneously.

You can plan, monitor, and control your social media processes in one convenient location. Using this design, you can simply strike a balance between posting recent material and content that will be relevant for a long time.

Key Features

Using custom fields, you can see exactly when and where each post will be published.
Share your schedule with internal stakeholders to increase transparency and hold them to their commitments.
Allows you to take notes, keep tabs on future postings, and review old ones.

ClickUp’s Social Media Content Calendar

You can schedule your social media updates, write up your publication status, and more with the help of the ClickUp Social Media Posts Template. Keep ahead of the competition on social media and in your marketing efforts by using this template to monitor the success of your initiatives and pinpoint where you can make improvements.

It is a perfect social media content calendar since it can be tailored to specific content scenarios, such as a Board view for managing processes or a Timeline view for displaying campaigns.

Key Features

Posts, collaborations, insights, and more can all be mapped out and prioritized.
Facilitates the creation of customized sections for posting on social media.
You can plan and schedule your content by emerging trends.

Trello’s Social Media Content Calendar

To organize social media posts, you can use a social media Calendar in Trello. It helps in planning and managing your social media content, allowing you to monitor your results better. It helps you prepare beforehand so you don’t panic when unexpected events arise.

Instead of flooding every social media site with the same content at the same time, you can tailor your posts and schedule them individually with the help of this template.

Key Features

On your Board, you can save photographs, videos, blog post flows, and monthly campaigns.
Provides the option to create checklists that can be used for monitoring progress.
Synchronizes with your other devices so you can use it from anywhere.

Hallam’s Social Media Content Calendar

The marketing firm Hallam Internet has created a social media content schedule that can be downloaded as a spreadsheet and includes several useful features. It has a character counter, so your tweets never exceed Twitter’s limit.

Also, there’s a column with important marketing dates (like National Day) and, in certain cases, the official hashtags to use in conjunction with such events.

Key Features

Allows for more involvement and interaction on your social media.
Enables you to seamlessly combine your social media activities with your other marketing initiatives.
Guarantees consistency of voice and content across platforms.

Sendible Social Media Content Calendar

The social media calendar in Sendible makes it easy to see which networks have planned posts immediately since different colors and icons represent them. Each post also includes the planned time, the prose’s beginning, and if it contains an image or a video.

This new social media calendar aims to streamline the planning process and execute your social media content.

Key Features

Allows you to assign different colors to your team member’s initials.
Helps you filter the calendar’s view to only one social media platform’s post.
The drag-and-drop feature allows for immediate adjustments to your pre-scheduled posts.

FAQ about Social Media Calendar Templates

1. What do you mean by social media content calendar?

A social media calendar is a schedule of planned posts to your social media profiles. It might be anything from a spreadsheet to an online calendar to a dynamic dashboard.

2. Which is the best content calendar template for social media?

The best social media content calendar template depends on what type of template you like. Some of the best content calendar templates for social media are Trello’s social media content calendar, Asana’s content calendar, and ClickUp’s social media editorial template.

3. What is the aim of the social media content calendar?

Social media content aims to plan and organize the content in advance for various social media platforms. To get the most out of your social media platforms, it may help you carefully plan out your content creation and publication schedule.

Final Thought

Since the age of the internet, the marketing teams of various brands have shifted from physical to online ways. And the most popular platform to do your company’s or brand’s marketing is social media. As your brand’s reputation depends on your post, you must plan the content using the proper Social Media Calendar Template. We hope you’ve found a good content calendar for social media after reading this article. Moreover, if you’ve any experiences or questions on the social media content calendar, leave them in the comments.