Video advertising is taking center stage in interactive marketing strategies today. As consumers become more selective with their attention, video emerges as an engaging format that can tell a compelling brand story. With video ad spending on the rise, businesses need the right software to produce captivating video ads that stand out.

But with many options available, from essential DIY apps to advanced professional tools, what is the best software for making video ads? In this article, we cut through the noise to highlight the top contenders for video ad creation software across all skill levels and budgets.

Whether you’re looking for kinetic typography to spice up your message, interactive elements to boost engagement, or advanced editing capabilities to craft a cinematic masterpiece, we’ve got you covered. You’ll discover the pros and cons of leading programs and find the perfect fit to produce video ads that capture your audience’s imagination. Let’s get started.

What Is a Software for Making Video Ads?

A video ad software program allows you to create promotional videos for your business, products, or services. These visually dynamic ads aim to engage potential customers and drive conversions. Unlike static image ads, video ads can tell a story and connect emotionally.

Moreover, the software provides user-friendly tools to combine animation, text, images, audio, and video clips into polished, professional-looking video ads in minutes. Built-in templates, stock media, and intuitive editing make it easy for anyone to produce high-quality video ads without advanced technical skills.

You can export your completed videos to share across websites, social media, and YouTube. The right video ad maker software lets you quickly craft captivating video ads to promote your brand.

7 Popular Software for Making Video Ads

The following part highlights some of the best software available for making video ads.

Online Gemoo Recorder

For creating screen-captured tutorials, video ads, and video quizzes, Gemoo’s online recorder feature provides an easy-to-use solution. This feature enables recording your screen activity and webcam overlay for video ads viewable on both desktop and mobile. With customizable capturing, interactive tools, annotation tools, and multi-format exporting, it empowers you to produce engaging tutorial-style video ads to share across platforms.

Key Features

• Draw annotations in real-time during editing
• Add interactive elements to collect users’ emails, ask questions, add buttons, and see the data report
• Built-in essential video editing tools to incorporate call-to-action buttons
• Library of free backgrounds and assets
• Share and leave comments for feedback
• One-click webcam picture-in-picture

Pros

• Intuitive workflow for how-to videos and video ads
• Can create interactive videos
• Optimized for both desktop and mobile

Cons

• Fairly basic editing capabilities

Pricing

It offers free, essential, and pro plans ranging from $0 to $5.99 monthly.

How to Create a Video Ad with Gemoo Recorder?

To create a video with the help of Gemoo Recorder, you can follow these steps:

Step 1. Start the process by signing in to Gemoo or making an account at the site. Select from these two options to start the process. If asked, permit the microphone and camera.

Step 2. In the next screen, you’ll be asked to choose recording preferences. You can select both Screen + Camera, Screen Only, or Camera. Moreover, you can also adjust the video resolution. Click the Start Recording button.

Step 3. On the next screen, choose your target area – Chrome Tab, Window, or Entire Screen. Click the Share button to initiate the procedure.

Step 4. When you finish the recording, click the Red Stop button, the video will be saved in the library.

Note. Another method to make video ads is to upload your own video. The software is compatible with various video formats, including MP4 and M4A.

Step 5. Go to your online library; here, you’ll find plenty of options to edit and convert your video to an ad. You can even make your video interactive with the help of Interactive Tools.

Animaker

Animaker is a highly easy-to-use video creation tool packed with a massive library of templates, animations, icons, and media. It offers simple drag-and-drop features to edit video ads professionally. The cloud-based software makes video ad production fast and hassle-free.

Key Features

• 1000+ customizable templates for businesses, brands, and products
• Animated 2D and 3D characters, illustrations, and icons
• Built-in screen recorder to capture footage
• Whiteboard animation mode for explanatory videos
• Voice-over recording to narrate and customize videos

Pros

• It is simple for beginners to create videos quickly
• Massive library of templates and animations
• More than 20 facial expressions.

Cons

• Advanced editing controls are limited
• Library assets can be overused

Pricing

The basic version starts at $12.5 per month and goes up to $39 monthly for pro users. You can even get custom pricing quotes from the company.

Amazon Video Ads

Amazon Video Ads makes video ad creation, testing, and management a breeze directly through Amazon Marketing Services. The platform is tailored specifically for Amazon sellers.

Key Features

• Built-in A/B testing options to refine campaigns
• Easy audience targeting by interests, demographics, and more
• Real-time campaign tracking and robust analytics
• Automated video transcoding into proper formats
• Seamless integration with Amazon DSP buying

Pros

• Explicitly optimized for Amazon marketing goals
• Intuitive video ad builder requires no technical skills

Cons

• It is only helpful in building Amazon-based video ad campaigns

Pricing

Amazon Video Ads pricing is pay-per-click or impression, with a $35 minimum ad credit required. Contact the company to get custom pricing.

StackAdapt

StackAdapt provides a full-service video ad solution handled by experts, including campaign strategy, media buying, production, and optimization.

Key Features

• Custom video ad production
• Hands-on campaign management
• Strategic sequential messaging
• Advanced targeting capabilities
• Cross-channel distribution

Pros

• Ad experts handle the entire video ad process
• Campaigns optimized using real-time data
• Dedicated account management team

Cons

• Expensive minimum commitments
• Less control over creative content

Pricing

StackAdapt pricing is custom-quoted based on specific campaign needs. You have to contact the company to get pricing.

The Trade Desk

The Trade Desk offers industry-leading programmatic video ad buying for targeted campaigns across devices and platforms. The Trade Desk provides robust tools for data-driven video ad distribution and has the following features。

Key Features

• Real-time data for constant optimization
• Cross-channel campaign management
• Connected TV and digital video inventory
• Detailed campaign analytics

Pros

• Strong audience targeting capabilities
• Transparent, straightforward pricing
• Excellent analytics and optimization

Cons

• Interface can be complex for beginners
• More focused on media buying vs. creation

Pricing

No pricing plan has been revealed from the company’s side. Although its charges are based on a percentage of ad spend, you can contact them to get custom pricing.

Movavi Business Suite

Movavi Business Suite provides video creation software with templates, animation, and callouts. Producing professional video ads for any business is suitable for beginners and advanced users.

Key Features

• Movavi comes equipped with user-friendly video ad creation tools.
• Visual editing timeline interface
• Customizable templates for any video ad
• Built-in brand kits and assets
• Multi-format exporting options

Pros

• Great templates and assets included
• Intuitive and easy to use
• Custom brand kits for consistency

Cons

• The Mac version lacks some features
• Smaller library compared to cloud tools

Pricing

Movavi Business Suite pricing starts at $239.95 for the standalone version.

Biteable

Biteable provides fast and hassle-free video ad production. It is an online tool with a drag-and-drop facility to create ads quickly.

Key Features

• Professionally designed templates
• Massive library of animations, music, graphics
• Built-in stock footage access
• Text, logo, and image customization

Pros

• Extremely simple for beginners
• A nice variety of assets included
• Affordable subscription pricing

Cons

• Tools for advanced editing are limited.
• Smaller library compared to competitors.

Pricing

Biteable offers Pro and Premium packages that sell for $49 and $99 per month, respectively.

How Do Youtubers Put Ads in Their Videos?

With over 2 billion monthly users, YouTube offers immense potential for monetization through in-stream ads. But how exactly do creators place those promotional spots within their videos?

The process is straightforward. First, YouTube creators must be accepted into the YouTube Partner Program, which allows for monetization features. If you are eligible, follow these steps:

Step 1. Go to YouTube Creator Studio.

Step 2. Click on the “Earn” button from the left menu.

Here, you’ll see the prerequisites to be a YouTube partner. An “Apply” button will appear if you fulfill all the requirements. After going through all your applications, YouTube accepts you in the monetization program and will run video ads automatically.

The creator can customize ad frequency and type if desired. Then, as viewers watch the videos, ads will play at the designated points, earning the creator a portion of the revenue. Enabling ads makes it easy for YouTubers to generate income from their videos.

Final Thought

Video ads represent an extraordinarily versatile and engaging marketing medium today. With the right software, anyone can produce captivating video ads tailored to their brand and audience.

As you’ve explored, solutions are available to fit any budget, skill level, and use case. Your video ads can capture attention and drive exceptional results by leveraging the power of sight, sound, and motion. The possibilities are endless – all it takes is choosing video ad creation software that meets your needs.