Last Updated: Aug. 14, 2024 | FEATURED IN: Solution
Are you still relying on emails or documents for marketing? Traditional formats like these are easy to overlook. By combining personal presentation with product promotion, you can convey richer messages and capture more attention. Your facial expressions, body language, and tone of voice can clearly communicate your sincerity and professionalism.
However, many people struggle with creating personal promotional videos, especially when it comes to using a Mac screen recorder with audio. If you’re facing these challenges, this article will be incredibly helpful.
Clarify the Core Content: When creating personalized marketing videos, whether you’re introducing a product, presenting a bidding proposal, or sharing a customer case study, the content must revolve around a central theme.
Highlight Your Personal Style: Showcase your personality, such as through humorous expressions or a professional tone and posture. Having a unique style will make you more memorable to your audience.
Optimize Visual Effects: Before recording, adjust the video background, camera angle, and lighting to ensure a professional look. Avoid having clutter in the background to prevent distracting your audience.
Personalization Settings：
Add Subtitles and Annotations: Incorporating subtitles and annotations alongside your verbal explanations will help your audience better understand the content you’re discussing.
Background Blur and Zoom Features: Blurring the background can reduce distractions, while using the zoom function during screen recordings can emphasize key points more effectively.
Does Upscaling Video Reduce Quality?
2. How to Easily Create Personalized Videos
Choose the Right Tools and Recording Mode: FocuSee
Screen + Camera Mode: Use FocuSee, a Mac screen recorder with audio. It supports simultaneous screen and camera recording, allowing you to display both your screen and yourself side by side. This way, your audience can follow your explanation while also focusing on the content you’re presenting, improving the flow of information.
Zoom Meeting Recording App – FocuSee
Background Blur and Zoom Features：
Blur the Background: If you’re recording at home or in an office, you can use FocuSee’s video editing interface to adjust virtual background settings, making your video look more professional while keeping the focus on you.
Automatic Zoom: While discussing a product, FocuSee automatically zooms in on areas where your mouse clicks, highlighting details in the frame.
Auto Zoom Effect
Adding Personal Style ：
Personalization Settings: FocuSee’s built-in editor offers a variety of customization options, including video editing, mouse and background effects, cursor effects, sound effects, and padding settings.
Features Overview of FocuSee
Camera Beautification: You can freely adjust the camera size, position, and filter effects, giving your video a unique visual style and enhancing your brand identity.
3. Tips for Enhancing Video Quality
Control Video Length: For personal sales and bidding videos, it’s generally best to keep them under three minutes. Longer videos may struggle to hold the viewer’s attention.
Focus on Video and Audio Quality: Ensure your video is in high definition and your audio is clear. This directly impacts the viewer’s first impression of you.
Appropriate Background Music: Choose background music that matches the style of your video to make it more engaging and impactful.
In conclusion, there are many ways to create personalized videos without needing to invest in specialized equipment. Using a Mac screen recorder with audio, you can quickly produce videos. Remember, while optimizing video quality is crucial, it’s equally important to focus on understanding your client’s needs and building strong relationships.
