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A screen recording tool to create your personalized marketing video.

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Last Updated: Jul. 22, 2024 | Learn More

In the face of fierce market competition and increasing product homogenization, showcasing individuality has become more important than ever. Whether you are a game creator, product manager, or independent developer, personalized marketing on social media platforms is one of the key factors to improve your success rate if you want to promote your work.

If you need to create a screen recording marketing video that includes personal characteristics, this article will be very helpful to you.

Reaction Video Software - FocuSee

personalized marketing video

Table of Contents: hide

1.How to Create a Personalized Screen Recording Video?

2.Choosing the Right Screen Recording Tool

3.Personalized Video Marketing Strategies

1. How to Create a Personalized Screen Recording Video?

Plan your video content wisely: Start by clarifying the core of your video, whether it’s to showcase product features, usage tips, or brand promotion.

Design a clear structure, including an introduction, core content, and a conclusion. Express it in a way that is easy for the audience to understand.

Add personalized elements: Incorporate elements of your personal style into the video, such as facial expressions, tone of voice, visual elements or animations, humor, or professionalism, to highlight your individuality.

Make an Instructional Video with Screen Recording

Make an Instructional Video with Screen Recording

2. Choosing the Right Screen Recording Tool:

Select a screen recording tool that integrates multiple functions and is suitable for various social media platforms. For the creation of personalized marketing videos, it is recommended to choose FocuSee. It is easy to operate, includes screen recording and editing functions, and supports both Windows and Mac users.

Powerful features: Record product demonstrations, editing, script copywriting, camera recording, and personalized settings, all in one tool.

Applicable scope: YouTube, Instagram, Facebook, X, LinkedIn, etc.

3. Personalized Video Marketing Strategies

First, freeware screen recorder download and open the FocuSee tool, recording mode: full-screen recording, specific area recording, and screen + camera recording. Choose the mode that suits you. Next, I will combine professional recording with personalized settings to teach you how to create promotional videos.

Free download

Professional Recording:

Features Overview of FocuSee

Features Overview of FocuSee

Personalized Settings:

Webcam Filters

Webcam Filters

Zoom Meeting Recording App - FocuSee

Personal Promotion Video

It is recommended to add a watermark to the video to enhance brand identification and protect copyright.

Face-to-face communication can break down many barriers, and personalized marketing videos can simulate this effect to a certain extent. With FocuSee, the side-by-side display of your selfie allows viewers to see your smile, eye contact, and more, adding a sense of real interaction. Compared to plain screen recordings, creating personalized videos can significantly boost your chances of success.

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Senior writer of the iMobie team as well as an Apple fan, love to help more users solve various types of iOS & Android-related issues.

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Page 1 of 10

questionnaire
1. How did you discover FocuSee?

Google Search

Screen Studio Alternative

Twitter

Producthunt

Friend recommendation

Community/Forum

Youtube Video

Other

2. May we know your occupation?

Content Creator

Individual Developer

Corporate Trainer

Educator

Marketing

Designer

other

3. What type of video do you most commonly record?

Product Demo

How-to Tutorial

Launch Video

Prospecting Video

Presentation Video

Sales Video

Online Course

Employee training videos

other

4. How often do you create a video on average?

Once a day

Once a week

2-4 times a week

Once a month

Occasionally

5. What is the usual length of your videos?

Under 1 minute

1-3 minutes

3-5 minutes

5-10 minutes

Over 10 minutes

6. What function do you need most in video production?

AI features

Effect templates

Audio and video materials

Mouse editing effects

Camera layout

Automatic subtitles and styles

Audio enhancement

One-click video beautification

other

7. What is the biggest hassle you encounter during video production?

Frequent recording issues

Complicated recording process

Unstable recording performance

Frequent errors requiring multiple recordings

Low video production efficiency

Complex operation process

Troublesome video editing

Time-consuming to add subtitles

Difficult audio processing

Videos are not refined enough

Lack of materials or effects

Lots of filler words from the microphone

Video and audio out of sync

Lack of transition effects

Lack of background music

Subtitles are not aesthetically pleasing

Software performance is unstable

Software lags during use

Slow video rendering

Inconvenient storage and sharing

other

8. What is your biggest expectation for FocuSee?

Easy to use and get started

Video export speed

Automatic screen zoom

Professional recording features

Mouse editing styles

Rich background colors and image materials

Flexible camera layout adjustments

other

9. On which platforms do you mainly publish your videos?

SNS platforms

YouTube

Twitter

Facebook

TikTok

Instagram

My website/blog

A community or forum

Messaging Apps

WhatsApp

Line

Messenger

Signal

Telegram

other

10. May we have your email address? We will send you feedback on your suggestions and product update plans.
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