Hi everyone, this is Morgan.

As you can see, I’ve spent the last few days posting and sharing my and my team’s experiences. This is my first public building project. You may be wondering why I construct in public and who motivates me to do so. That’s what I’m going to write about today.

Previously, CEOs and founders appeared mysterious in their ability to make decisions and steer the ship; however, things have changed dramatically; more founders are willing to share and show the public what they do every day, how they succeed or fail, and so on. Why?

Story's of Public Building Founders

Story’s of Public Building Founders

Building in public can, to some extent, reveal your personality and characteristics. That is how trust is built; once people see how trustworthy you are, they will trust the things you build.

It can also be viewed as an effective marketing strategy for imprinting a brand’s image in the minds of others and attracting more potential users.

Being a public founder building is akin to being an influencer in your field, willing to share almost everything and learn from one another. Now, I’d like to share some best founders I’ve ever seen building in public and how they have influenced me.

Joel Gascoigne – Buffer

Although I am an internet addict who enjoys reading and posting, I am not as enthusiastic about posting and sharing because I am reserved. However, when I learn the story about the buffer, it completely changes my thoughts.

It really astounds me when I’ve seen their transparency about salaries, MRR, ARR, quarterly revenue, and anything else you can think of, check out Joel’s article here.

He has been writing these for many years, and his transparency, persistence, and sincerity have earned him the trust of users and, eventually, investors. Without a doubt, Joel is one of the best founders who build in public. So, when I decide to build in public, I regard him as my model.

Ryan Hoover – Product Hunt

Well, this is a well-known name for almost all startups; Ryan is so amazing that I’ve read numerous interviews and stories about him and how Product Hunt was built.

Building in public is a way to bring Product Hunt and users closer together in the early stages, while also allowing Ryan to talk to users and listen to their feedback more efficiently. That teaches me that building a product is about creating something users want, so listening to their ideas is critical to success.

From Ryan Hoover: <Stil> Building in Public

From Ryan Hoover: Building in Public

Furthermore, when it comes to the benefits of building in public, I agree with Ryan, as I stated in my previous article: Should a Start-up Build in Public?

According to Ryan, there are three major advantages of BIP:

From Ryan Hoover: Why you should build your product in public

Why You Should Build Your Product in Public

Why You Should Build Your Product in Public

It appears that we both agree that people should always come first! If there is a shortcut to success, it must be interacting with users as much as possible.

Also, I learn something like taking an email-first startup strategy and getting engaged in maker’s communities, like Indie Hackers and Hacker Noon, etc.

If you want to learn more about how Ryan builds in public, check it out here.

KP – Leader Bird

If you ever get engaged in Product Hunt, you will come across a top hunter named KP, full name Karthik Puvvada, who refers to himself as The ‘Build In Public’ Guy. You can see how addicted he is to BIP by the fact that he runs a BIP studio.

KP’s Bio

KP’s Bio

I’ve signed up for one of KP’s newsletters to learn from his insights on analyzing and interviewing other people’s BIP strategies, how to acquire the first 100 users, some unique ways to build in public, and so on. He is a lighthouse for me as I begin my journey of building in public and even starting my own business.

KP’s Weekly Newsletter

KP’s Weekly Newsletter

Besides, he is very kind and generous to share almost all of his experiences over the years, which is extremely beneficial for founders who are new to this field, as well as founders like me who are unfamiliar with some strategies for building in public, ranking first on ProductHunt, and so on.

KP’s Free Resources

Here are two free case studies from KP Colum, in case you want to take a look at his newsletters.

How Cal.com is building an open-source rocketship in public 🚀


Pieter Levels – Nomad List

Nomad, a member of a people who have no fixed home but wander from place to place, is now used to describe a group of remote workers who frequently change their work location. It’s a novel way of working that piques my interest. So, when I search for it on the internet, Pieter comes to mind.

Nomad List is a site dedicated to the rising trend of traveling remote workers, also called digital nomads: it lets people find the best places to go based on their preferences like internet speed, cost of living, weather and safety (and thousands more data points).

It’s also a paid membership site where people can meet other nomads in the places they go, through the site.


He has been building this list since 2014, and as one of the members who build it in public, he is an OG in BIP, who contributes a lot and has a lot of Twitter followers. Currently, he is still committed to building his new products publicly and will frequently share thoughts and engage with other founders.

Founders like him are very appealing and will create a big wave when launching a new product and receiving useful feedback.

Pieter Levels’ Twitter Account

Pieter Levels’ Twitter Account

Nomad’s development has been quite winding. In the early years, there was just endless no growth for years and thousands of hours put into it while nothing really worked, but Pieter finally did it, with the massive change of market, because the number of remote workers was rapidly increasing.

This reminds me of Zoom’s success; sometimes you need to prepare enough to welcome the right time; otherwise, you will miss out on the opportunity to grow even if it is the right time.

So, don’t be upset, founders; just do your thing, and time will tell.

Experience Sharing Thread by Pieter

Tony Dinh – Xnapper

You may not recognize this man, but I do. He’s been building in public as an indie hacker for a long time and has piqued my interest throughout the year.

Without a doubt, Tony is one of the best models with super innovation for all startups and indie hackers nowadays, as he will share his experience of building products, refusing acquisition offers, thoughts on the technology industry, tips to launch and get revenue in a short time, and so on.

Tony’s Personal Resources

Tony’s Personal Resources

He’s on Twitter, Linkedin, Product Hunt, Hacker News, and Indie Hackers, and he even has a YouTube channel! You can also find him on some subreddits. Every effort is made to ensure his success. There are many users and founders who would engage with him and provide feedback and support.

When following Tony’s journey, you will notice that innovation can play a significant role in a public building. His posts are both amusing and educational. More importantly, he creates some fantastic products. If you are the same founder who is just starting to build in public, I guarantee you will be inspired by Tony’s journey.

I’m a newcomer to the BIP field, so I’m still learning how to build in public successfully; all of the founders mentioned above are my role models; if you have any additional recommendations or more inspiring stories, please leave a comment or contact me on Twitter. @MorganKung7


Founder of Gemoo. Sharing ideas and learnings about startup, dev, AI, and marketing stuff.