Every founder who is on the journey of finding PMF may have this puzzle: What does PMF look like? How do I know whether I’ve found PMF?
“If you have to ask whether you have product-market fit, the answer is simple: you don’t.”
– Eric Ries
Indeed, PMF is not what can be easily measured or tested, you will feel it when it comes, but you ultimately want to put yourself in a position where you can observe real user behavior that proves that you have indeed found product-market fit.
However, there are some questions you can ask your users to help you to find PMF or identify if you’ve found it.
How would you feel if you could no longer use xxx (product name)?
If over 40% of users responded that they would be “Very disappointed” to stop using the product, there’s a great chance that the product had found its product-market fit.
It could include some other hard-hitting questions that can give you the insights you need to make your product fit the market:
Not like other surveys, the PMF survey only needs 40-50 responses for the results to be significant. The critical factor is to have a diverse set of respondents and avoid asking people who are not interested in your product. Instead, ask users who have:
🚀 Conducting PMF surveys could be beneficial when:
All this collected data works as an indicator of how well your product fits into the existing market. If the result is positive, it means there’s a market out there for your product. If your product doesn’t achieve the desired product-market fit, you can make changes to your current approach and take the time to do more research.