Every founder who is on the journey of finding PMF may have this puzzle: What does PMF look like? How do I know whether I’ve found PMF?
“If you have to ask whether you have product-market fit, the answer is simple: you don’t.”
– Eric Ries
Indeed, PMF is not what can be easily measured or tested, you will feel it when it comes, but you ultimately want to put yourself in a position where you can observe real user behavior that proves that you have indeed found product-market fit.
However, there are some questions you can ask your users to help you to find PMF or identify if you’ve found it.
Who Should You Ask & How Many Responses Do You Need?
How would you feel if you could no longer use xxx (product name)?
If over 40% of users responded that they would be “Very disappointed” to stop using the product, there’s a great chance that the product had found its product-market fit.
It could include some other hard-hitting questions that can give you the insights you need to make your product fit the market:
Not like other surveys, the PMF survey only needs 40-50 responses for the results to be significant. The critical factor is to have a diverse set of respondents and avoid asking people who are not interested in your product. Instead, ask users who have:
🚀 Conducting PMF surveys could be beneficial when:
All this collected data works as an indicator of how well your product fits into the existing market. If the result is positive, it means there’s a market out there for your product. If your product doesn’t achieve the desired product-market fit, you can make changes to your current approach and take the time to do more research.