Questions to Ask to Find PMF
Every founder who is on the journey of finding PMF may have this puzzle: What does PMF look like? How do I know whether I’ve found PMF?
“If you have to ask whether you have product-market fit, the answer is simple: you don’t.”
– Eric Ries
Indeed, PMF is not what can be easily measured or tested, you will feel it when it comes, but you ultimately want to put yourself in a position where you can observe real user behavior that proves that you have indeed found product-market fit.
Questions to Ask to Find PMF
However, there are some questions you can ask your users to help you to find PMF or identify if you’ve found it.
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Questions To Ask
The one question that made all the difference 📈
How would you feel if you could no longer use xxx (product name)?
If over 40% of users responded that they would be “Very disappointed” to stop using the product, there’s a great chance that the product had found its product-market fit.
Other questions to ask 📝
It could include some other hard-hitting questions that can give you the insights you need to make your product fit the market:
- How did you discover [Product Name]?
- What would you likely use as an alternative if [Product Name] were no longer available?
- What is the primary benefit that you have received from [Product Name]?
- Have you recommended [Product Name] to anyone?
- If yes (please explain how you described it)
- What type of person do you think would benefit most from [Product Name]?
- How can we improve [Product Name] to better meet your needs?
Who Should You Ask & How Many Responses Do You Need?
Not like other surveys, the PMF survey only needs 40-50 responses for the results to be significant. The critical factor is to have a diverse set of respondents and avoid asking people who are not interested in your product. Instead, ask users who have:
- used your product last two weeks
- used your product at least twice
- experienced the core of your product offering
When Should You Ask PMF Questions?
🚀 Conducting PMF surveys could be beneficial when:
- You identify the slow growth of your business
- Your business is doing well but isn’t taking off the way you’d like it to
- You’re looking to launch a new product
- There has been a significant change in your product or maybe you have introduced a new feature
- You’re considering a new market and want to assess the fit for that group
All this collected data works as an indicator of how well your product fits into the existing market. If the result is positive, it means there’s a market out there for your product. If your product doesn’t achieve the desired product-market fit, you can make changes to your current approach and take the time to do more research.
