Today, we’re going to teach you how to use YouTube’s built-in features to find trending topics and content with the potential to go viral, quickly increasing your video views. These tried-and-true tips are incredibly practical, so follow along with us!
Accurately Identify YouTube Trends and Potential Viral Content
How do you find content related to your own channel?
Don’t overlook YouTube’s “Trending” page, which showcases popular videos globally or within a specific region. Whether it’s widely spread viral content or hot videos within a particular niche, while this trending page can’t be sorted by category or view count, you can adjust your regional settings to align the content more closely with your audience’s interests.
For instance, setting your region to where most of your viewers are located will help you more accurately capture local trends.
Unearthing the Most Potential Video Types
If you’re looking for more specific trend data, I recommend delving into the powerful data analysis features provided by YouTube Analytics. Check your channel’s performance over different time periods, especially the “Views Per Hour (VPH)” metric, which is crucial. A common misconception is that many people only pay attention to the total number of views.
In reality, VPH can help you discover videos that are rapidly growing and have the potential to go viral. With this data, you can predict which types of videos might explode in popularity over the next few days or weeks and adjust your content strategy accordingly.
YouTube Analytics
Using Search and Recommendation Algorithms for Inspiration
In addition to the trending page, YouTube’s search and recommendation algorithms can also provide inspiration. When you type some trending keywords into the search box, YouTube will automatically complete related search terms. These auto-completed keywords often reflect the topics that users are most concerned with at the moment.
Similarly, the YouTube recommended video list is worth paying attention to. By looking at these recommendations, you can see which content is quickly gaining views and interactions, providing more possibilities for your next video creation direction.
Seizing Opportunities with YouTube Shorts
YouTube Shorts is currently a very popular short video format, perfect for quickly capturing users’ attention. Short videos have become a new traffic growth point, especially for creators. By using the Shorts feature, you can quickly create engaging content and gain more exposure opportunities. You can analyze the performance of Shorts to understand which topics perform better in short videos, thereby optimizing your content creation.
Attract Your Audience with YouTube Shorts
Data-Driven Content Optimization
Lastly, in addition to view counts, another key metric for measuring video success is “engagement,” which includes likes, comments, shares, and other interactive data for your videos. Through YouTube Analytics, you can easily find which videos not only have high view counts but also active interactions. Highly engaging videos tend to attract more loyal viewers, and these viewers are the foundation for your channel’s continued growth in the future.
That’s it for today’s key takeaways! Remember, YouTube isn’t just a passive platform feeding you trending info—you can actively explore these built-in tools to attract more views and subscribers.
If you have any questions, feel free to drop them in the comments.
The Gemoo Team Let everyone enjoy a simplified workflow of video creating, editing, and sharing.